Maturity models are widely used for organisational self-assessment, but their value is often limited to producing a score. This paper argues that far greater value is achievable by extending models to include prioritised recommendations and action planning — and by automating the whole process to remove the friction that discourages use. Drawing on the development of a generic domain model implemented in the EVA platform, it demonstrates how a range of maturity models can be rapidly deployed, assessed, scored, and translated into actionable improvement plans with minimal custom code.