Business architecture is far more powerful than most organisations realise — but only when its scope is expanded to include innovation, design thinking, customer value, and external context alongside the traditional structural concerns. This 2012 presentation by Graham McLeod, delivered at The Open Group Enterprise Transformation Conference in Cannes, argues that business architecture belongs at board level as a strategic change capability, and shows how a comprehensive, integrated meta model enables architects to connect strategy, design, technology, and execution.