Most enterprise architecture frameworks treat business architecture as little more than context for IT decisions — leaving out competitors, markets, culture, partners, products, ethics, and organisational design. This white paper sets out Inspired's broader definition: the design of a desirable future state of the enterprise, informed by all its relevant dimensions and underpinned by a comprehensive, integrative meta model. It covers scope, techniques, method tailoring, the Holistic Architecture Language (HAL), and the tools and training that bring the approach to life.